A heritage of excellence for a Geelong jewellery store
Explore the enduring legacy of Duffs Jewellers in Geelong through the lens of Ross Duff, grandson of founder Frank Alexander Duff. Since joining the family business in 1978, Ross has witnessed the evolution of Geelong and the retail landscape, navigating through an era of change and growth.
The cornerstone of Duffs Jewellers Geelong lies in the family's commitment to hands-on learning and holistic understanding of the jewellery trade. From financial acumen to relentless dedication to customer service, each family member has embarked on a journey that encapsulates the essence of building a thriving enterprise from the ground up.
Cultivating a culture of dedication
Ross Duff reflects on the core values that have propelled Duffs Jewellers through generations: dedication, hard work, and fostering a culture of camaraderie. Emphasising the importance of nurturing a cohesive team that prioritises mutual support and integrity, Ross highlights the significance of upholding values that transcend transactions to forge lasting relationships.
“We have a good understanding of financial commitments, not afraid to work long hours, but most importantly, we foster a good team of staff who look after each other and do the right thing by each other - and our clients,” shares Ross, underscoring the ethos that defines Duffs Jewellers Geelong.
Duff Jewellers vision for tomorrow
In a testament to the spirit of innovation and growth, Duffs Jewellers opened a new store in Pakington St, Geelong West, heralding a new chapter in the brand's storied journey. With a blend of excitement and optimism, Ross envisions a future where the values upheld by Frank Alexander Duff in 1927 continue to thrive, resonating through generations to come.
“This is such an exciting adventure for our business and the generations to come,” expresses Ross, echoing the sentiment of progress and commitment that drives Duffs Jewellers Geelong forward.
Duffs Jewellers' ode to Geelong
Embedded in the fabric of Geelong's community, Duffs Jewellers stands as a testament to the unwavering support and dedication championed by Frank Alexander Duff. Committed to upholding his legacy of serving Geelong and its residents, the Duffs Jewellers team remain steadfast in their pledge to nurture enduring relationships and weave the tapestry of tradition and innovation in every facet of their business.
“He was always a strong supporter of Geelong and its people, and Duffs is committed to continuing this support as we continue our journey,” reaffirms Ross.
