A Legacy of Values: Duffs Jewellers Through the Ages
Delve into the rich tapestry of tradition and values at Duffs Jewellers Geelong, where Sam Duff, the fourth-generation family member and director, stands as a beacon of enduring principles and heritage. Upholding the ethos of integrity and customer-centric values, the Duff family has navigated through 95 years of excellence with a steadfast commitment to doing right by customers and suppliers.
“Always do the right thing by your customers and suppliers, even if it doesn't come back the other way. This has been a large part of how we have done business for the last 95 years,” affirms Sam Duff, encapsulating the essence of Duffs Jewellers' unwavering dedication to ethical practices and customer satisfaction.
The rise of lab-grown diamonds
While rooted in tradition, Sam Duff remains at the forefront of embracing technological advancements that redefine the landscape of the jewellery industry. Among these innovations, the evolution of lab-grown diamonds emerges as a revolutionary stride, offering clients a captivating alternative to traditional natural diamonds.
“Lab-grown diamonds have become a great alternative to traditional natural diamonds. For a lot of our clients, this has meant they can get the size and grade diamond they want, as opposed to what can fit into their budget,” notes Sam, highlighting the transformative impact of lab-grown diamonds on the accessibility and customisation of exquisite pieces.
Pioneering the future
As the industry surges forward, Sam envisions a horizon defined by technological advancement and bespoke experiences. The advent of 3D printing with metal stands is poised to revolutionise the jewellery landscape, offering clients the opportunity to engage in custom-made jewellery experiences like never before.
“I think that 3D printing with metal will become a game changer over the next decade or two and will change the industry as we know it. Imagine going to your jeweller and designing a ring, then picking it up 2-3 days later!” envisions Sam, foretelling a future where creativity meets craftsmanship in seamless harmony.
Discover Duffs Jewellers lab-grown diamonds collection.
