Duffs Jewellers brings sparkle to Ballarat’s Bridge Mall
The opening of Duffs Jewellers’ new Ballarat store signals the beginning of an exciting new chapter for the long-running family-owned business. The sparkling new store is now open following an extensive renovation and stunning fit-out of an existing store at 23 Bridge Mall. This new store showcases Duffs Jewellers’ full collections, including diamond engagement rings, men's and women's wedding rings, pink diamonds, coloured stones, watches, and fine gold and silver pieces. You can also find on-trend fashion jewellery with a focus on personalised service, as well as order custom made jewellery designs.
Unveiling the Ballarat Store
Proprietor Ben Duff said Ballarat customers could expect the same extensive collections and full range of services found at its three Geelong jewellery stores, including remodelling custom design and jewellery repairs. “Duffs Ballarat will meet the needs of customers from around the region looking for high-quality jewellery for special occasions and everyday wear,” he said.
Expansion into Ballarat
Duffs Jewellers is excited to expand into Ballarat, particularly with the $23.3 million redevelopment of the Bridge Mall edging closer to completion. “We do see a lot of people travelling from Ballarat to visit our jewellery stores in Geelong so now they will be able to access the full Duffs Jewellers collections and services including custom made jewellery and repairs, a little closer to home,” said Sam Duff, a Director of Duffs Jewellers and fourth-generation family member.
Serving Ballarat for Generations
“There’s so much happening in Ballarat with the redevelopment of the Bridge Mall. We’re looking forward to being part of this revitalised precinct and serving the needs of Ballarat residents for generations to come,” Sam said.
Legacy of Duffs Jewellers
Duffs Jewellers began more than 95 years ago when Mr Frank Alexander Duff opened a small giftware store in St Arnaud, in central Victoria. The move to Geelong came in the 1950s when Duffs bought an existing Geelong jewellery store in Ryrie St, then opened a second store in Moorabool St. With Duffs Jewellers well established in Geelong, the business moved into the Westfield Shopping Centre where it remains today, operating alongside additional stores at Waurn Ponds and in Pakington St, Geelong West.
Visit Duffs Jewellers Today!
Come and visit our stunning new store in Ballarat! Explore our exquisite collections, including engagement rings and wedding bands, earrings, lab grown diamonds, gold bracelets and more timeless pieces. Our team at Duffs Jewellers is ready to help you find the perfect piece for any occasion. Experience personalised service and exceptional craftsmanship at one of the finest jewellery stores in Ballarat. We look forward to welcoming you!
